Amy Keller is Founder and CEO of PurePlus+, a plant based powder created from up-cycled fruits and vegetables that otherwise would be wasted, used to add a nutrient boost into a range of food products including beverages, nutrition bars, super food powder blends, and baking products.
As a triple-bottom line company, PurePlus+ is dedicated to reducing food waste and making nutrition accessible to vulnerable populations. PurePlus+ is part of a broader category of food that provides environmental benefits beyond health, including lower carbon footprint, alternatives to meat and incorporating recycled and upcycled ingredients.
Prior to PurePlus+, Amy served as principal of advncmnt:projects, where she helped individuals and organisations use their resources for global social impact. She took an innovative approach to making social change—one that involved mapping new trends, collaborating with thought leaders, and devising creative solutions to complex problems.
Amy led efforts on issues including global poverty and disease alleviation, the environment, wildlife conservation, the use of technology and its social impact, gender equality, and education. She is a highly skilled strategist in the social impact space and in international public policy at the intersection of government, NGO, business and the global citizen. Keller develops and executes campaign roadmaps for strategic partnerships and has a strong track record of influencing further sources of revenue.
Amy is also an advisor on JUST Water’s non-profit arm—JUST Impact—devoted to driving innovation, engineering around global energy, water, and food solutions inside of the UN Sustainable Development Goals.